Sun, 26 May 2013 00:03:44 -0800WeeblyWed, 15 May 2013 23:52:19 GMThttp://bmi3c.weebly.com/1/post/2013/05/price.htmlThis week and next week we will be discussing how marketers determine the price of their products and services. To prepare for the class and test, please review the  Principles of Marketing Tutorials Pricing Decisions, Setting Price: Part 1, and Setting Price: Part 2.

For further information on Price Elasticity of Demand, which we discussed today in class, you should review the following videos. Someone can also select the topic on Marketpedia.
Introduction to price elasticity of demand - khanacademy
"Episode 16: Elasticity of Demand" by Dr. Mary J. McGlasson

I will post and you will receive the instructions for the PCSS Sandwich Shop assignment in class on Tuesday, May 21. The assignment will be due on Wednesday, May 22.

The Test on Place and Price will be on Thursday, May 23.

]]>Tue, 07 May 2013 15:32:17 GMThttp://bmi3c.weebly.com/1/post/2013/05/place.htmlThis week we will start discussing Place ( Distribution Decisions & Product Movement) and you should SUBMIT your Social Media Campaign Presentation by Friday, May 10.

Last week you should have already completed the following:
1) Handed in your ¨News Article Review
2) SUBMITED your Social Media Campaign Proposal
3) Read and completed the questions regarding the “Loblaw to compensate victims of Bangladesh collapse”  News Article ]]>Mon, 06 May 2013 18:29:05 GMThttp://bmi3c.weebly.com/1/post/2013/05/wiki-2.htmlPlease remember to complete your 2nd Marketpedia page by May 16. Remember to also participate on the Wiki (comment and add content to other pages) and to update your Social Media Campaign Proposal page. Finally, you must all add some content on the Corporate Social Responsibility Wiki page. Review the Wiki project instructions and rubrics on our class web site.

]]>Sat, 27 Apr 2013 11:19:44 GMThttp://bmi3c.weebly.com/1/post/2013/04/marketing-news-article-review.htmlGood work on your Marketing News Article Reviews that were submitted on April 25. I have read your articles and will return your articles and summary sheet on Monday, April 29. You will present your summaries to the class starting Monday, April 29. Please see me before class if you have not submitted your article and need help. I am in at 7 A.M. on most days and you can ask the office to page me if you need help. I asked everyone in the Library Friday, and anyone who was late submitting the assignment indicated they understood the assignment requirements and had an article and the news review sheet. ]]>Sat, 27 Apr 2013 11:08:14 GMThttp://bmi3c.weebly.com/1/post/2013/04/product-and-promotion-test-wednesday-may-11.html

Please review the Marketing Mix class lessons and the Principles of Marketing Tutorials as
follows:

 Product
 Product Decisions 
 Managing Products
 Promotion
 Promotion Decisions
 Advertising 
 Managing the Advertising Campaign
 Types of Advertising Media
 Sales Promotion

 Types of Sales Promotion

]]>Sat, 20 Apr 2013 15:54:51 GMThttp://bmi3c.weebly.com/1/post/2013/04/social-responsibility-social-media-and-the-ngo-survey.htmlGood Morning,
I woke up this fine Saturday morning to snow and an interesting tweet from CANTreeHuggers about how we are wasting paper by printing our marketing research surveys for the Social Media Campaign project. Excellent point about wasting paper and it ties in with our Social Media Campaign project, the lecture by Tonya
Surman on Social Innovation, and the growing importance of Corporate Social Responsibility in the world of Marketing and Business. 

There are some simple solutions to reduce printing surveys that some of you have already taken, but I take responsibility for not providing these solutions on my initial project description. The solutions include "Ziad's Strategy" of a one page Answer Sheet and Hatim and Minh's use of an on-line survey, which people should take and find the tool on their WWF Campaign Wiki page.  

In our first Unit on Marketing fundamentals, we discussed Phiip Kotler's book Marketing 3.0. and the growing importance of Corporate Social Responsibility in Marketing. We also have a "Marketpedia" Wiki page on Social Responsibility in Marketing.  

In our current unit, our summative project is to develop and write a Marketing campaign using social media, such as Twitter and Facebook, to promote a  NGO and it's social innovation objectives, such as promoting environmental sustainability (saving paper). A number of groups have selected NGO's that focus on environmental issues and teams should remember to include some information and links to promote your NGOs on your Social Media Campaign Wiki pages .

To make a long Blog post short, please add information and an on-line survey on your  Social Media Campaign NGO Wiki pages and update our "Marketpedia"   Corporate Social Responsibility Wiki page!]]>Mon, 15 Apr 2013 18:10:53 GMThttp://bmi3c.weebly.com/1/post/2013/04/advertising.htmlThis Week we will start our review of  Advertising & Types of Advertising Media  .

On the  Social Media Campaign Proposal students should have already completed the NGO Web Quest and working on the Phase 2 - Research (Complete Draft Survey).

Finally,  we will be in the Library on April 16 and the Teacher / Librarian will review how to complete APA in-text Citations to help you properly cite your sources in the text for your Marketpedia Wiki pages.]]>Thu, 11 Apr 2013 13:24:52 GMThttp://bmi3c.weebly.com/1/post/2013/04/promotion-and-social-media-campaign-proposal.htmlThis week we start our discussion on Promotion, which is the second section of the Marketing Mix Unit. Our first topic is Promotional Decisions and Communications. We are also starting our Social Media Campaign Unit Project. The deliverable this wee are to select your NGO for the project and complete the NGO Web Quests for Friday, April 11.  
]]>Sat, 06 Apr 2013 12:46:05 GMThttp://bmi3c.weebly.com/1/post/2013/04/the-4-ps.htmlWe have started the Marketing Mix with the section on Products. You should review the information on the class Web site on each of the Marketing Mix sections to review the class topics, obtain links to additional material, and review assignments.

It is recommend that the related Principles of Marketing Tutorials are reviewed prior to class. Basic Summary Slide Handouts are also available on the class Web site.

Please listen to the lecture by Geoffry Moore regarding a further discussion on product adoption - Fostering Innovation: Geoffrey Moore  .]]>Thu, 21 Mar 2013 22:22:18 GMThttp://bmi3c.weebly.com/1/post/2013/03/humber-college-degree-lecture-series-march-27-2013.htmlWe have a field trip scheduled on Wednesday, March 27 from 10:15 to 2:30, to Humber College. We will be attending The Degree Lecture Series, which presents Tonya Surman, co-founder of Toronto's Centre for Social Innovation, speaking about three trends in social innovation that are changing mainstream discourse. Please bring your lunch or money to buy lunch as we will have together at Humber before the lecture. We will take a school Bus provided by Humber to and from the College.

Please have your parents and yourself sign and return the letter from the school and return it to me on Monday, March 25 in class.

Here is some more information on the lecture and speaker which you should review.
http://www.humber.ca/events/degree-lecture-series-presents-tonya-surman-new-social-innovation-paradigm
http://socialinnovation.ca/home
http://www.thelavinagency.com/speaker-tonya-surman.html


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